Director, International Expansion at Branch

2015 - 2021 | Singapore

Built and led teams across Asia Pacific, contributing to Branch becoming a Forbes Cloud 100 unicorn.

About Branch

Branch is the world's leading mobile linking and attribution platform, powering over 100,000 apps and reaching 3+ billion monthly users globally. The company achieved unicorn status in 2018 and raised over $542 million from top-tier investors including New Enterprise Associates (NEA), Founders Fund, and Playground Ventures (Andy Rubin's fund). In February 2022, Branch [raised $300 million at a $4 billion valuation](https://www.branch.io/resources/news/branch-raises-300-million-at-4-billion-valuation-to-open-mobile-ecosystem-and-provide-solution-to-walled-gardens/), more than doubling the valuation of any traditional mobile measurement partner in the industry. As a Forbes Cloud 100 honoree in 2022, Branch has become the industry standard for deep linking, cross-platform attribution, and mobile analytics. The platform enables seamless user experiences across platforms and channels for the world's most innovative companies, including Adobe, Airbnb, Pinterest, Reddit, Instacart, Sephora, Western Union, and thousands more. Branch's technology has created billions of mobile links, establishing it as the backbone of the mobile internet and a critical infrastructure layer for the app economy.

Visit Branch

The Story

In 2015, I joined Branch as one of the first boots on the ground in Asia Pacific with a singular mission: build the region from zero. What followed was one of the most aggressive market expansions in mobile technology. In just three years, I expanded Branch across the entire Asian continent, from Singapore to Seoul, Sydney to Shanghai, Mumbai to Jakarta, establishing offices, recruiting world-class teams, and closing partnerships with the region's most influential companies. By 2021, Asia contributed over $25M in annual recurring revenue, transforming APAC into one of Branch's fastest-growing and most profitable regions. I led strategic partnerships with Adobe, Dentsu, GroupM, Publicis, Accenture and worked with some of the largest consumer brands like Flipkart, Woolworths, Dominos, Burger King, Amazon, Marriott Group, and 500+ more consumer businesses contributing millions of dollars to mobile economy pushing the industry to excellence. I certified dozens of partners across markets, and built a thriving ecosystem that powered Branch's path to Forbes Cloud 100 recognition and unicorn status. This wasn't just regional expansion. It was building a category-defining company's most critical growth engine.

Key Contributions

Pioneered Branch's expansion into Asia Pacific, establishing offices and operations in Singapore, India, Korea, and other key markets from the ground up
Built and scaled high-performing teams across APAC, recruiting top talent and creating a culture of collaboration, innovation, and results
Led strategic partnerships with Adobe, Dentsu, GroupM, Publicis, Accenture and worked with some of the largest consumer brands like Flipkart, Woolworths, Dominos, Burger King, Amazon, Marriott Group, and 500+ more consumer businesses contributing millions of dollars to mobile economy pushing the industry to excellence
Drove revenue growth and customer acquisition in one of Branch's fastest-growing regions, contributing significantly to the company's path to unicorn status
Organized and participated in industry events, webinars, and community gatherings, from Masters of Mobile in Seoul to team celebrations across the region
Established Branch's Certified Partner program in APAC, training and onboarding partners like Nativex to expand Branch's reach and impact
Led regional go-to-market initiatives, product launches, and localization strategies tailored to diverse APAC markets
Served as a trusted advisor to customers and partners, providing hands-on support and strategic guidance to help them succeed with Branch's platform
Contributed to Branch's recognition as a Forbes Cloud 100 company, representing one of the top cloud companies globally

Technologies & Tools

Mobile Linking
Attribution
Analytics
Deep Linking
Cross-Platform Marketing
Partner Ecosystem

Gallery

Expanding Branch to China, building the team and establishing local operations in the world's largest mobile market
Expanding Branch to South Korea, establishing presence at Masters of Mobile and building the Korean mobile ecosystem partnerships
Expanding Branch to Australia, partnering with Kayo Sports and Adobe to lead cross-platform advertising strategies in the Australian market
Building community in Singapore, uniting Branch's APAC team across markets to foster collaboration and celebrate regional success
Expanding Branch into China, the world's largest mobile market. Partnership testimonial from Nativex on driving exponential growth in the region
Branch Certified Partner recognition for Nativex, building a thriving partner ecosystem to scale Branch's reach across Asia
Forbes Cloud 100 2020 recognition. Branch's achievement as one of the world's top cloud companies, backed by Bessemer Venture Partners and Salesforce Ventures
Branch team at industry event in Korea, expanding Branch's presence and building relationships in the Korean mobile ecosystem
Expanding Branch to Indonesia, partnering with Tokopedia, the country's largest ecommerce platform, to power mobile growth across Southeast Asia's biggest economy
Speaking at Echelon Summit Singapore, sharing insights on mobile attribution and the power of referrals in driving app growth