Director, International Expansion at Branch

2015 - 2021 | Singapore

Joined Branch early and built teams, partnerships, and international expansion across Asia Pacific.

About Branch

Branch provides mobile linking and attribution tools for cross-platform user experiences and measurement. During this period, the company expanded internationally and worked with app developers, brands, agencies, and technology partners.

Visit Branch

The Story

In 2015, I joined Branch early and became one of its first team members focused on Asia Pacific. Over six years, I helped establish operations, recruit regional teams, develop partnerships, and support customers across markets including Singapore, India, Korea, Australia, China, and Indonesia.

My responsibilities included regional go-to-market work, localization, partner training, events, and relationships with agencies, technology companies, and consumer brands. I worked with partners including Adobe, Dentsu, GroupM, Publicis, and Accenture, and represented Branch across the region.

Key Contributions

  • Helped establish Branch offices and operations across Asia Pacific, including Singapore, India, and Korea
  • Built and led teams across APAC and supported operations in multiple markets
  • Worked on partnerships with Adobe, Dentsu, GroupM, Publicis, and Accenture, alongside relationships with consumer brands across the region
  • Led regional customer acquisition and go-to-market responsibilities
  • Organized and participated in industry events, webinars, and community gatherings, from Masters of Mobile in Seoul to team celebrations across the region
  • Established Branch's Certified Partner program in APAC, including training and onboarding partners such as Nativex
  • Led regional go-to-market initiatives, product launches, and localization strategies tailored to diverse APAC markets
  • Served as a trusted advisor to customers and partners, providing hands-on support and strategic guidance to help them succeed with Branch's platform
  • Represented Branch at industry events and with regional customers and partners

Technologies & Tools

  • Mobile Linking
  • Attribution
  • Analytics
  • Deep Linking
  • Cross-Platform Marketing
  • Partner Ecosystem

Gallery

  • Branch team and local operations work in China — from Govind Kavaturi’s Branch archive.

    Branch team and local operations work in China — from Govind Kavaturi’s Branch archive.

  • Branch at Masters of Mobile in South Korea — from Govind Kavaturi’s Branch archive.

    Branch at Masters of Mobile in South Korea — from Govind Kavaturi’s Branch archive.

  • Branch work in Australia with Kayo Sports and Adobe — from Govind Kavaturi’s Branch archive.

    Branch work in Australia with Kayo Sports and Adobe — from Govind Kavaturi’s Branch archive.

  • Branch APAC team gathering in Singapore — from Govind Kavaturi’s Branch archive.

    Branch APAC team gathering in Singapore — from Govind Kavaturi’s Branch archive.

  • Nativex partnership testimonial in China — from Govind Kavaturi’s Branch archive.

    Nativex partnership testimonial in China — from Govind Kavaturi’s Branch archive.

  • Branch Certified Partner recognition for Nativex — from Govind Kavaturi’s Branch archive.

    Branch Certified Partner recognition for Nativex — from Govind Kavaturi’s Branch archive.

  • Branch's Forbes Cloud 100 recognition in 2020 — from Govind Kavaturi’s Branch archive.

    Branch's Forbes Cloud 100 recognition in 2020 — from Govind Kavaturi’s Branch archive.

  • Branch team at an industry event in Korea — from Govind Kavaturi’s Branch archive.

    Branch team at an industry event in Korea — from Govind Kavaturi’s Branch archive.

  • Branch and Tokopedia partnership work in Indonesia — from Govind Kavaturi’s Branch archive.

    Branch and Tokopedia partnership work in Indonesia — from Govind Kavaturi’s Branch archive.

  • Speaking at Echelon Summit Singapore, sharing insights on mobile attribution and the power of referrals in driving app growth — from Govind Kavaturi’s Branch archive.

    Speaking at Echelon Summit Singapore, sharing insights on mobile attribution and the power of referrals in driving app growth — from Govind Kavaturi’s Branch archive.