Publications

Expert Insights on Building Products. Published in Forbes and Top Industry Platforms.

Forbes Articles

Building Customer Loyalty In B2B: Strategies That Really Work

Forbes, December 2023 - Proactive engagement and AI-powered support strategies.

Strategies For Serving SMBs With A Digital Touch

Forbes, April 2023 - Balancing automation with personalization for small business success.

Thena Blog

The Modern Support Stack 2026

October 2025 - Eight-layer architecture for modern B2B support ecosystems.

AI in B2B: How Companies Are Using It to Scale Smarter

October 2025 - Leveraging AI to automate workflows and drive efficiency.