Building Customer Loyalty In B2B: Strategies That Really Work Forbes, December 2023 - Proactive engagement and AI-powered support strategies from experience building Thena.
Strategies For Serving SMBs With A Digital Touch Forbes, April 2023 - Balancing automation with personalization for small business success.
The Modern Support Stack 2026 October 2025 - Eight-layer architecture for modern B2B support ecosystems, drawing on the AI Trust Surface principles.
AI in B2B: How Companies Are Using It to Scale Smarter October 2025 - Leveraging AI to automate workflows and drive efficiency.