1. Can a new SaaS business really get leads in 90 days from search?

Yes. If your content solves real problems, is written by a real founder and is supported by clean technical SEO, you can win long tail and mid intent searches quickly. I did this at Thena and saw inbound from top brands in the first few months.

2. Do I need to write all the articles myself?

At least the first batch, yes. Author identity matters for AI search. If content is written by "Team" or "Admin", you lose expertise signals. AI engines need to see that the operator behind the product wrote the content.

3. How many articles do I need to publish in 90 days?

One pillar article and six to ten cluster articles. Publish the pillar first, then release one cluster article every week. This pattern builds topical authority.

4. Do I need backlinks for this to work?

Not immediately. If your content is genuinely helpful and distributed well on social, you will naturally attract early backlinks. Focus on topical depth first.

5. Should I use AI to write the content?

Use AI for structure, keyword expansion and research. But the writing should come from you. AI detects expertise through tone, examples and lived experience.

6. What is the biggest mistake founders make in SEO?

Publishing content that has nothing to do with their actual product or customer journey. You should only write what your product actually solves.

7. Does social media really influence Google and AI search?

Yes. If your content gets engagement across LinkedIn, X, Reddit and communities, AI and Google pick up those signals. Social validation boosts credibility.

8. How fast does Google index new content?

Usually within 24–72 hours if your site is healthy, has a sitemap and uses proper meta tags. AI search engines pick up content even faster.

9. Do I need to refresh my content?

Yes. Refresh content after 45 to 60 days. This is one of the strongest ranking signals in the early stage.

10. What type of articles convert best to leads?

Articles that solve painful, specific, workflow-based problems for your ICP. Practical beats academic. Real screenshots and examples beat theory.

How to Get B2B SaaS Leads in 90 Days From Google and AI Search

A step-by-step playbook to generate qualified B2B SaaS leads through strategic content and search optimization in just 90 days.

Clear. Practical. Proven.If you are a B2B SaaS founder, this is your blueprint for the next 90 days. This guide aligns with the AI Trust Surface framework.The Core TruthIf your product genuinely solves five real problems for a specific type of business, Google and AI search engines want to cite you. ChatGPT, Perplexity and Google AI are trying to surface the most helpful and credible operator in the space.Your job is simple:Tell them clearly what you do, why it matters and prove you are the expert behind it.This playbook builds on my foundational SEO strategy that took Thena from 0 to 20,000 monthly visitors.Let's go step by step.Step 1: Start With the 5 Things Your Product Actually Does Best 🚀List the five real, proven things your product helps your ICP with. Keep it honest and simple.Then ask ChatGPT: "What are the likely high ranking keywords for these five capabilities for [your ICP]"Why this matters: AI search engines understand the language of the market. This prevents you from writing content that looks smart but converts no one.Step 2: Validate Everything With Semrush 🔍Now go verify it.Inside Semrush:Identify keywords with strong intentCheck grouped keywordsPick commercially aligned termsLook for long tail searches like "how to" and "why to"Why this matters: This is how you understand real demand, not imagined demand. Keyword validation keeps you grounded in what people actually want.Step 3: Build Your Pillar and Cluster Map With ChatGPT 📚Give ChatGPT full context:What your product doesWho uses itReal customer storiesThe problems you solveThe keywords you validatedThen ask for:One pillar articleSix to ten cluster articlesHeadings and subheadingsFAQ ideas from real queriesWhy this matters: A pillar-cluster structure shows Google and AI that you understand the topic deeply. This establishes topical authority fast.Step 4: Create Content That Actually Helps ✍️It doesn't matter who writes it - you, AI, or a professional writer.What matters is:The intent matches what the reader is searching forThe content has credibility and actually helpsIt's easy to consume and understandNo fluff, just direct answersThe writer has expertise and credibility in the topicWhy this matters: Search engines and AI evaluate content quality, not authorship method. But they do evaluate expertise. Half of my top 50 articles were written by professional writers with domain knowledge. Find the best people who understand your space, give them context, and get those articles out. Quality, relevance, and expertise win.Step 5: Publish Pillar First, Then One Cluster Every Week 📅Publish in this order:PillarCluster articleAnother cluster articleContinue weeklyWhy this matters: Search engines understand timelines. Publishing in sequence helps them understand how all pages connect. It also builds momentum.Step 6: Fix the Technical Basics ⚙️Before hitting publish, make sure you add:Meta titleMeta descriptionInternal linksAlt textOG tagsFast loadClean H1 and H2 structureAuthor schemaArticle schemaWhy this matters: Schema lets AI know who wrote the article, what their expertise is and whether they should cite it. This increases trust and ranking.Step 7: Distribute Everywhere 📢Each time you publish, share the article on:LinkedInInstagramXRedditSlack communitiesIndustry groupsTurn it into:A LinkedIn carouselA small videoA Twitter threadA Reddit answerWhy this matters: AI search looks for social signals. If your content is being discussed, shared and surfaced publicly, AI interprets it as trustworthy and helpful.Distribution = legitimacy.Combine your digital strategy with offline presence at events to accelerate trust-building.Step 8: Add It to Your Newsletter 📨Send it to your email list.Why this matters: Early engagement gives Google and AI the signals they need. Time on page and scroll depth matter more than you think.Step 9: Use Articles Inside Outbound Campaigns 🎯When you outbound:Add the article as a resourceAdd it as a supporting pieceUse it in follow-upsWhy this matters: You are not selling. You are educating. When prospects Google your brand, they see strong content waiting for them. This boosts inbound conversion.Step 10: Track Only What Actually Matters in the First 90 Days 📊Do not overthink analytics in the beginning. In the first 90 days, track only one thing:Are Google Search and AI search engines actually sending you visitors?If yes, you are on the right path. If no, nothing else matters yet.Here is the simple system:• Check website visits and source See if traffic is coming from Google, ChatGPT, Perplexity or Google AI. Any visibility here means your content is working.• Track basic events in Google Analytics Measure only: – Time on page – Scroll depth – Button clicks – Demo form opens These tell you if people are reading and taking action.• Watch who is coming Use simple company reveal tools (like Clearbit or Leadfeeder) to see which companies visit your pages. This helps you understand if the right ICP is landing on you...